HTC Announces Partnership with Warner Bros Pictures for “Ready Player One” VR Content, Experiences & Activiations

HTC has just issued a press release, to announce that HTC Vive will be “the Official Partner for Virtual Reality Content, Experiences and Activations for the Much-Anticipated Film(Ready Player One).

Vive will produce multiple pieces of VR content tied to the world of Ready Player One. This content will be available to users through Viveport, which will distribute the content globally across all VR in-home platforms, from high-end PC based VR systems to mobile solutions. In addition, Vive plans to bring Ready Player One-inspired content to its Viveport Arcade platform for location-based entertainment as well as showcase the VR experiences and games at many of the biggest global consumer events through the year.

“The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels,” said Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures. “We’re delighted that HTC Vive will be partnering with Ready Player One and very excited to work with them leading up the movie’s release in Spring 2018.”

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