Sony Goes Commercial With PSVR After "slower-than expected pace" with Consumers

According to a story by Takashi Mochizuki over at Wall Street Journal, Sony is planning to push the Playstation VR to commercial customers including entertainment facilities in Japan, due to slower-than-expected pace among consumers.

Sony Corp. plans to expand marketing of its PlayStation VR virtual-reality headset to commercial customers including entertainment facilities in Japan, people familiar with the matter said, after the technology took hold among consumers at a slower-than-expected pace.

The Japanese group’s videogame arm said last month that it had set up a “location-based entertainment” unit, without giving details.

According to the rest of the article, the videogame arm of Sony said last month that it had set up a ‘location-based entertainment’ unit, but no details were given. The unit is tasked to lead the commercial VR charge and finding partners in various industries. No plan for Sony to run its own facilities, at least for now.

Since its introduction in October, Sony’s PlayStation VR has been the most popular high-end headset for homes, research firm IHS Markit says, but its adoption has mostly been limited to gadget-savvy game fans. The technology remains unfamiliar to many general consumers.

Sony Interactive Entertainment, the Sony arm in charge of the PlayStation business, said in February it had sold 915,000 units of PlayStation VR in the first four months. The company described the figure as better than expected, but analysts said the number might not be enough to trigger the early momentum that game-machine makers need to drive interest on the part of software developers.