UNIT9 & Cloudfactory To Create “Remix Nature”

Amsterdam based creative studio and London based production agency UNIT9 and Cloudfactory has created a VR game experience as part of the “A Nature Dream” global campaign for cider brand Strongbow.

Titled “Remix Nature“, users will be using apples as a virtual tools to transform city place to a natural landscape. As the trailer suggest, you will be transforming dull concretes to beautiful and lush greenery. You can grow plants on tarmac roads and cars, rain down trees or turn those mannequins and statues alive too.

Remix Nature is initially available only for the HTC Vive VR headset, and aims to challenge the users to get really physical within the virtual experience. It will be released in a number of markets as well